Facebook Ad Performance Metrics
Sure, you must be aware of how to manage your campaign, but this takes an understanding of the measurements behind it. For instance, you need to know how to monitor your click through rates because this is the metric that will increase your rankings and give you an idea of how relevant your ad is to your target audience. You need to be familiar with cost per click, because this is the metric that will provide the cost of your ad based on the number of times visitors click on your banner. Also, CPM is another important metric because it will provide the cost of your ad based on the number of impressions your banner has. Also, custom pixels will give you to monitor the actions that people take even after they have clicked on your ad. You can see which device they saw the ad on and which device they ultimately converted on.
Targeting the Right Audience
While it’s very important that as many people see your ad as possible, it’s even more important that the right people see it. And this takes a certain amount of targeting. Targeting a custom audience ensures that you’re getting the most out of your click-throughs. Not only will a targeted audience click your ad, they are more likely to become a loyal follower–and most importantly, a loyal customer. This is especially the case when it comes to small business owners who would like to target their local customers; by placing an emphasis on geographical factors, you can increase business phenomenally.
If you would like to get the most out of your ads, then it’s essential that you take advantage of all the features that Facebook has to offer. Not only that, but you should be familiar with how to manage your ads, what type of ads attract the most click-throughs as well as how to target the audience that is right for you. By working with us, we can ensure that you have a winning ad program.